HOW IT WORKS
Visitors to The Hunger Site homepage click on the "Give Free Food" button and are exposed to sponsor banner ads on the Thank You page. Advertising fees pay for the food, distributed to those in need by Mercy Corps and America's Second Harvest.
THE BENEFITS
There's no question The Hunger Site is a unique Internet property. Advertising on this site and being associated with its mission offers sponsors an exceptional value.
ACHIEVE HIGH CLICK THROUGH RATES.
Online activism sites, such as The Hunger Site, have consistently delivered click-through rates 8 times higher than the industry average. While one-quarter of one percent has become the norm on the Internet, online activism sites average over a 2% CTR across all sponsor tiles. We believe this is because consumers passionate about a cause want to do business with companies who support their efforts.
REACH QUALIFIED CONSUMERS.
The Hunger Site visitors are typically well educated, affluent women. According to Nielsen/NetRatings they are:
Gender: 66% female
Income: 65% $50,000+
Age: 47% 21 - 49, 26% 50 - 64
Education: 58% Bachelors Degree+
LOOK GOOD WHEN YOU ADVERTISE ON THE HUNGER SITE.
You benefit from the goodwill associated with the site. Consumers will appreciate your support of a cause they care about -- don't be surprised if you receive thank you calls and emails. Your sponsorship builds customer loyalty and represents a powerful investment in your brand equity.
DO WELL BY DOING GOOD.
The fact that 78% of adults said they would be more likely to buy a product associated with a cause they care about - and 54% would be willing to pay more if it benefits their cause. (Cone/Roper Survey, 1998
Link: 
